On Vacation Magazine

On Vacation is one of the biggest travel brands in Russia, the only international travel media company headquartered in Moscow.

 

On Vacation Media was the only one travel media accredited to all FIFA World Cup 2018 World Cup stadiums. On Vacation regularly collaborates with Mercedes Benz Fashion Week, Moscow Fashion Week, the Moscow International Film Festival and other significant events. On Vacation is an exclusive Russian magazine covering all Eurovision contests.

 

The site on-vacation.ru monthly visits about 180,000 unique users.

 

Under the brand On Vacation Guide Book, 17 digital guides have been issued for different countries in 4 languages ​​(Russian, English, German, Swedish). A total of 800,000 monthly view content from 15 countries. For 1.5 years, the editorial team managed to collect 750,000 subscribers for new editions of guidebooks in 4 languages.

 

Since August 2018, a digital version of On Vacation Magazine has been published, which is distributed to 190,000 Russian-speaking subscribers. Issue # 1 September-October was downloaded more than 70,000 times.

 

We are trusted by the Paris Tourist Office, the Tourist Board of Vienna, the Tourism and Trade Development Department of Sharjah and others. And also the hotel chains Marriott, Sheraton, Radisson, Hyatt, Austria Trend Hotels

# 1 September-October 2018
Release date: August 16, September 8
Number of bands: 60
160,000 views in August
18 minutes - average time spent reading
87% full read

Aleksey Tsvetkov

Publisher and editor-in-chief of On Vacation Magazine. Known for his work on the Eurovision Song Contest in the sphere of his promotion in Russia. He created his first guidebook about Vienna to Eurovision 2015. In 2016 he finally decided to connect his life with the media business.

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1 447 891

unique visitors for January-August of 2018;
180986 monthly average

17

guidebooks for 17 cities in 4 languages

12 992 958

content views for January-August 2018;
1624119 monthly average

834 670

average total number of monthly downloads

782 463

subscriber from 15 countries for new releases of guidebooks
445859 English-speaking

37

audio guides in 4 languages on Izi.Travel

MEDIA PROFILE OF THE READER

Sex: M - 62%: - 38%
Married / married - 53%
Age - 16-25 - 18%; 26-35 - 34%; 36-55 - 28%; 55+ - 20%
Income - A - 8%; B - 11%; C - 28%; C + - 31%; D is 22%
Has a higher education - 71%
Management Position - 68%
Travel Professionals - 59%
Travels per year - 1-2 times - 23%, 3-5 times - 46%, 6 times and more - 31%
Flights - 54% economy, 46% - business
Accommodation in the hotel - 5 stars - 59%, 4 stars - 32%, 3 stars - 9%
Power - RO - 4%, BB - 21%, HB - 16%, FB - 19%, AL - 23%, UAL - 17%
Excursions - more than one - 54%
Using City Pass - 61%
Costs in euros for 1 person, including hotel accommodation, excursions, purchases, but without a flight - € 2500 - 18%, € 2500- € 5000 - 34%, € 5000 - € 15000 - 26%, € 15000 + - 22%

01

september-october 2018

Slovenia, Austria, Poland, France, Qatar

02

November-December 2018

Special issue for the 100th anniversary of the Republic of Latvia

03

January-February 2019

Where to relax in winter and where to relax after New Year's holidays

03

March-April 2019

Best suggestions on where to go in spring

02

May-june 2018

Special edition for the Eurovision Song Contest in Israel

О Бренде

On Vacation – один из самых быстро растущих travel брендов России под руководством Алексея Цветкова и Николя Назарова , единственное международное travel СМИ со штаб-квартирой в Москве. Под брендом On Vacation Guide Book уже выпущено 26 digital путеводителей по разным странам на 4 языках (русский, английский, немецкий, шведский). C декабря 2019 года специальные путеводители и маршруты On Vacation по городам Европы и Ближнего Востока эксклюзивно доступны на maps.me. 

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© 2017-2020 On Vacation Media| ИП Цветков Алексей Александрович

При полном или частичном копировании, указание источника обязательно.

ИП Цветков Алексей Александрович

 

ИНН: 770407668571,

ОРГНИП: 319774600642413,

р/с 40802810202390002275

в АО «АЛЬФА-БАНК»

БИК 044525593

к/с 30101810200000000593